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About
Who we are
Plus Jeuf was founded by Dawda Sylva, a passionate student-athlete from The Gambia pursuing his college basketball career in the United States. His journey from local courts to international arenas reflects the dedication, resilience, and vision that drive the brand.
At Plus Jeuf, we believe in the power of sports to uplift and inspire. Our mission is to empower the next generation of athletes and fitness enthusiasts with performance-driven apparel that combines style, comfort, and purpose. Whether you’re training, competing, or simply living an active lifestyle, our gear is made to support you, every step of the way.
Through Plus Jeuf, Dawda aims to inspire the next generation of athletes and fitness enthusiasts by providing apparel that blends functionality with style so you can train, compete, and live with confidence.
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Our history
Crafted with passion, crafted with care.
At Plus Jeuf, we believe sportswear is more than just clothing, it’s a symbol of ambition, resilience, and self-expression. Founded by Gambian athlete Dawda Sylva, Plus Jeuf is built on performance, style, and comfort principles. Our mission is to provide high-quality, affordable athletic apparel that empowers individuals to move with confidence and embrace an active lifestyle.
Our value
Clothing that gives you the freedom to be you!
We believe fashion should fuel freedom. Our designs are bold, versatile, and made for everyday champions like you.
Vision
To inspire a global movement where fitness, sports, and an active lifestyle become a way of life for people of all backgrounds.cu cursus
Mission
To inspire movement, confidence, and self-expression through premium sportswear, designed for every challenge and every moment.
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